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Advertising And Differentiated Products Michael R. Baye

Advertising And Differentiated Products

Michael R. Baye

Published February 2nd 2000
ISBN : 9780762308231
Hardcover
308 pages
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 About the Book 

The series to which this title belongs aims to provide a forum in which researchers disseminate frontier research in applied microeconomics. This volume contains 11 chapters, which cover theoretical and empirical contributions to a study ofMoreThe series to which this title belongs aims to provide a forum in which researchers disseminate frontier research in applied microeconomics. This volume contains 11 chapters, which cover theoretical and empirical contributions to a study of advertising and differentiated products. innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector.